A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-13-03. Competition

AgencyKinograf
Creative headVitaliy Kokoshko
Author of ideaKinograf
ProductCash Loan
DescriptionIt is impossible to contain the joy, when you get a loan with a 30% discount. We have created a truly loud ad to stand out from the already crowded with bank commercials advertising block.
AdvertiserJSC «Renaissance Capital Bank»
Team membersAgency: Kinograf
Strategist: Viktoriya Makarova
Creative Group Head: Andrey Kalko
Copywriter: Oleg Kiselitsa
Art director: Oleg Nikitchuk
Designer: Dmitriy Smirniy

Production: Kinograf
Producer: Irina Nepomenko
Director: Vitaliy Kokoshko
Director of Photography: Elena Chehovskaya
Graphics: MOKAstdio
Music: Dire Straits. Money for nothing
Sound Design: Propeller Studios