A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

A-12-32. FOLLOW ME


Agency	SLAVA
Creative head	Victor Socolov, Denis Lapshinov
Author of idea	Victor Socolov, Denis Lapshinov, Katya Ganina
Series	Passion
Product	Google, Google+, Youtube
Description	Together with Google we explore the lives of passionate people and how the Internet changes the way they pursue their passions. The heroes of the film are Murad Osmann and his girlfriend Natasha – the author of the #followmeto photo project and his muse. In a romantic way he tells how an appreciation for beauty turned photography into a passion for him and how the Internet and modern tech- nology lead him to success and recognition.
Advertiser	Google
Team members	Katya Ganina, Senior Copywriter (Slava) Olga Grishakova, Art Director (Slava) Katya Konovalova, Account Director (Slava) Anna Sytina, Account Manager (Slava) Yana Ageeva, Agency Producer (Slava) Andreas Toscano, Creative Lead (Google) Steve Vranakis, Executive Creative Director (Google) Dmitry Kuznetsov, Marketing Director (Google) Riki Drori, EMEA Marketing Director (Google) Anna Drobakha, Marketing Manager (Google) Natalya Nesmachanya, Marketing Manager (Google) Drake Doremus, Director (B/Reel) Sean Stiegmeier, Dop Lighting Cameraman (B/Reel) Trine Pillay, Production Producer (B/Reel) Rachel Dargavel, Production Producer (B/Reel)

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