A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-12-02. Write, Watch, Create Your Own Olympic History
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Mikhail Kudashkin, Ivan Dergachev, Selim Unlusoy, Alina Buzina |
Product | MegaFon |
Description | The idea was to show how mobile Internet has changed the Olympics, turning the official event into a personal experience. No matter where, when and what the conditions are, mobile internet allows every fan to create their own story and leave their mark in the history of the Olympics through their views, likes, comments, shares and tweets. Sochi Olympic Games have been the first to offer 4G on their premises, enabling MegaFon customers to share comments, pictures and videos quickly and easily. |
Advertiser | MegaFon |
Team members | Mikhail Kudashkin, Executive Creative Director Selim Unlusoy, Associate Creative Director Ivan Dergachev, Copywriter Mikhail Kudashkin, Copywriter Alina Buzina, Copywriter Evgeniya Balabanova, Art Director Taisiya Ganzha, Art Director Alexander Mirov, Strategic Planning Director Alena Vilke, Client Service Director Viktoria Semikasheva, Account Director Mila Novozhilova, Senior Account Manager Oleg Gridasov, Producer Bazelevs (Production) |