A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-04-01. VitrA Realove
| Agency | CreativePeople |
| Creative head | Alexander Kovalsky |
| Author of idea | Sergey Kalyuzhniy |
| Product | VitrA tiles collection "Woodstyle" |
| Description | Task: to tell about features of floor tiles from the collection of VitrA «Woodstyle», which look like wood, but solid like stone, without using a construction topic. Target Audience: women 30+ with children. Idea: VitrA tile is as hard as the heart of that girl... |
| Advertiser | VitrA Russia |
| Team members | CreativePeople / GLHF Video production |
