A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-01-14. Men’s Business

AgencyTHINKMcCANN
Creative headEugene Kaminsky
Author of ideaElena Gnucheva, Rostyslav Vyshnevy, Victor Vysotsky
SeriesNasha Ryaba. The choice of Ukrainian Families
Productfresh chicken meat
DescriptionThis is the story of transformation: in front of our eyes tough man becomes a caring father.
The story proves how important for us are support and love of our close ones, how important is to give the best to those we care. Thus, the fact, that 68% of Ukrainians prefer Nasha Ryaba for feeding their little kids* gains emotional value and power of persuasion.
AdvertiserPJSC “Mironivsky Hliboproduct”
Team membersEugene Kaminsky, creative director
Rostyslav Vyshnevy, creative group head
Natalia Koval, art director
Victor Vysotsky, senior copywriter
Helen Gnucheva, copywriter
Anastasiya Kostikova, account manager
Olga Rozhankivska, group account director
Julia Golota, client service director