A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-28. NIKE Flyknit

AgencyINSTINCT
Creative headAlexey Meshkov, Nikolay Fabrika
Author of ideaAlexey Meshkov, Nikolay Fabrika, Petr Frolikov, Ksenia Dengina
ProductSneakers
DescriptionRussian runners are hungry for cool and innovative products, like unique sneakers NIKE Flyknit Lunar 1+.
But NIKE had only 1000 pairs for Russian market.
So if runners collectively run 10.000K within two weeks, NIKE will bring NIKE Flyknit Lunar 1+ to Russia and the most active ones could be the first to buy on a closed pre-sale.
AdvertiserNIKE
Team members• Creative Director: Alexey Meshkov
• Digital Creative Director: Nikolay Fabrika
• Art Director: Petr Frolikov
• Copywriter: Ksenia Dengina
• Client Service Director: Sergey Sverzhinski
• Senior Account Manager: Elena Tochilkina
• Junior Account Manager: Victoria Sogrina
• Digital producer: Anna Chaplygina