A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-26. NIKE OVI
Agency | INSTINCT |
Creative head | Aleksey Meshkov, Nikolay Fabrika |
Author of idea | Alexey Meshkov, Victoria Kovalenko, Daria Shcheglova |
Product | NIKE |
Description | Hockey is the Russian winter passion. This winter when Russia was a home of Olympics, and the whole nation dreamed about hockey gold We had the best celebrity we could ever find. Alexandr Ovechkin. NIKE is not a sponsor of OLYMPICS. ‘Rule 40’ puts restrictions on our SOCHI 2014 communication. So how to use Ovi without using Ovi. |
Advertiser | NIKE |
Team members | • Creative Director: Alexey Meshkov • Digital Creative Director: Nikolay Fabrika • Art Director: Victoria Kovalenko • Copywriter: Daria Shcheglova • Art Director: Petr Frolikov • Senior Account Manager: Elena Tochilkina • Art Bayer: Tamara Leacock |