A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-26. NIKE OVI

AgencyINSTINCT
Creative headAleksey Meshkov, Nikolay Fabrika
Author of ideaAlexey Meshkov, Victoria Kovalenko, Daria Shcheglova
ProductNIKE
DescriptionHockey is the Russian winter passion.
This winter when Russia was a home of Olympics, and the whole nation dreamed about hockey gold
We had the best celebrity we could ever find.
Alexandr Ovechkin.
NIKE is not a sponsor of OLYMPICS.
‘Rule 40’ puts restrictions on our SOCHI 2014 communication.
So how to use Ovi without using Ovi.
AdvertiserNIKE
Team members• Creative Director: Alexey Meshkov
• Digital Creative Director: Nikolay Fabrika
• Art Director: Victoria Kovalenko
• Copywriter: Daria Shcheglova
• Art Director: Petr Frolikov
• Senior Account Manager: Elena Tochilkina
• Art Bayer: Tamara Leacock