A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-14. Chery Antisceptic
Agency | Dr.JUNG |
Creative head | Senior Producer Elena Poleshchuk |
Author of idea | Nikolay Okhitin, CEO |
Product | Chery M11 |
Description | The agency presents a custom project for the digial promotion of the M11 model car of the company Chery. Problem Biased skeptical attitude towards the Chinese auto industry prevents the modern consumer to objectively look at the benefits of the new models and make their own choice. Idea The agency proposed a simple method to overcome the skepticism – to allow the people who raised doubts to experience the product. Solution During the project were analyzed the most negative reviews, the authors of which became heroes in an unusual test drive. How did the project change people's opinions, what results we got from them - see in the video case. |
Advertiser | Chery |
Team members | Producer Alexandra Puzatova Account Manager Kontuganova Dinara The Motion Designer (montage) Mikhail Konovalov |