A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-14. Chery Antisceptic

AgencyDr.JUNG
Creative headSenior Producer Elena Poleshchuk
Author of ideaNikolay Okhitin, CEO
ProductChery M11
DescriptionThe agency presents a custom project for the digial promotion of the M11 model car of the company Chery.

Problem
Biased skeptical attitude towards the Chinese auto industry prevents the modern consumer to objectively look at the benefits of the new models and make their own choice.

Idea
The agency proposed a simple method to overcome the skepticism – to allow the people who raised doubts to experience the product.

Solution
During the project were analyzed the most negative reviews, the authors of which became heroes in an unusual test drive. How did the project change people's opinions, what results we got from them - see in the video case.
AdvertiserChery
Team membersProducer Alexandra Puzatova
Account Manager Kontuganova Dinara
The Motion Designer (montage) Mikhail Konovalov