A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-10. Nestle Healthy Choice
| Agency | Engage Digitas LBI |
| Creative head | Ivan Bogdanov, Creative Director |
| Author of idea | Ivan Bogdanov, Creative Director |
| Product | Nestle products |
| Description | According to Nestle’s research, Russians have become much more health-centric lately. They want to quit smoking, start eating ‘the right’ food, exercise more. The problem is that no one is willing to sacrifice their time, efforts and money to do so. That’s why Nestle started a ‘Healthy Choice’ project to build a dialogue with its consumers and prove that healthy way of life does not require too many efforts and resources. Small and simple steps done every day may bring a much healthier and happier life. The campaign has been rolled out in the 2 major Russian social networks: VKontakte (vk.com/nestle_zv ) and Odnoklassniki (www.odnoklassniki.ru/ ) and on the www.nestle-zv.ru platform. The key message of the ‘Healthy Choice’ project is ‘Eat healthy, live health, think positive’. Each day we post healthy tips on how to make favorite Russian recipes healthier, give advice on exercises, make food battles, contests, ask advice from our fans on their secrets of healthy food and life. We also use motivational and interactive posts to engage fans in the dialogue. We have made 8 short videos on healthy tips, which have already gained more than 200 000 views in VK. As a result, we have more than 600 000 followers in both social networks and believe that our project helps Russians to become healthier and happier. |
| Advertiser | Nestle |
| Team members | Alexei Chekhov, Art Director Anastasia Agafonova, Copywriter |
