A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-12-07. Courage to grow
| Agency | VGNC Creative Digital Agency |
| Creative head | Anton Kolisnyk / Misha Koroteev / Oleksii Sobolev |
| Author of idea | Anton Kolisnyk / Misha Koroteev / Oleksii Sobolev |
| Product | PRO Media & Production Conference |
| Description | 1+1 app is a video application for Facebook, which promotes High School of Media and Production courses, at 1+1 Media. The slogan of the school is "Courage to Grow". The introductory part metaphorically shows a "growing" human-tree, and the interactive part prompts users to harvest the skills of personal growth. When all the skills are gathered, the final twist shows where exactly those skills may be obtained - the High School of Media and Production. An additional advantage of this application is that it is shared inside the news feed timeline, and there's no need for "likes" to play with the app, thus making it more viral. |
| Advertiser | 1+1 media group |
| Team members | Anton Kolisnyk - Art Director Anna Soboleva - Executive Producer Anastasia Novikova - Producer Boris Petrenko - Production Manager Eugene Lekh / Misha Koroteev - Post Production Misha Koroteev - Sound Design |
