A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-12-05. Finger Torture
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Stanislav Stoyackiy |
Product | Duac acne gel |
Description | To persuade teenagers to treat acne with the help of Duac gel we attracted real experts. These are fingers. In fact they suffer as well when the pimples appear on the face. Every finger is an animated character that possesses an individual temper and outstanding features. Interactive tortures draw attention to the absurdity of makeup means of fighting acne – poor fingers actively express emotions make sad faces and writhe in hysterics. In virtual chamber of tortures it is possible to mock on fingers with the web camera, microphone and keyboard. |
Advertiser | GlaxoSmithKline Pharmaceuticals Ukraine |
Team members | Alexandr Savin — Technical Director Sergey Komlev — Designer Andrew Sergeev — Lead Developer Dima Figol — Copywriter Konstantin Sultanov — Animation Anna Kumaritova — Account Direcor Svetlana Mironchuk — Account Manager |