A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-12-05. Finger Torture

AgencyISD Group
Creative headViktor Shkurba
Author of ideaStanislav Stoyackiy
ProductDuac acne gel
DescriptionTo persuade teenagers to treat acne with the help of Duac gel we attracted real experts. These are fingers. In fact they suffer as well when the pimples appear on the face.
Every finger is an animated character that possesses an individual temper and outstanding features. Interactive tortures draw attention to the absurdity of makeup means of fighting acne – poor fingers actively express emotions make sad faces and writhe in hysterics. In virtual chamber of tortures it is possible to mock on fingers with the web camera, microphone and keyboard.
AdvertiserGlaxoSmithKline Pharmaceuticals Ukraine
Team membersAlexandr Savin — Technical Director
Sergey Komlev — Designer
Andrew Sergeev — Lead Developer
Dima Figol — Copywriter
Konstantin Sultanov — Animation
Anna Kumaritova — Account Direcor
Svetlana Mironchuk — Account Manager