A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-02-20. Height
| Agency | Leo Burnett Moscow |
| Creative head | Mikhail Kudashkin |
| Author of idea | Maksym Artemenko |
| Product | Mercury City |
| Description | Campaign about advantages of being above. 1. You don’t need to be involved in politics to have your eyes on the Kremlin. It’s enough to have an apartment in Mercury City tower. 2. You don’t need to leave for London to look down on White House*. It’s enough to have an apartment in Mercury City tower. *Unofficial name of Government building. 3. You don’t need to be in opposition to spit upon The State Duma. It’s enough to have an apartment in Mercury City tower. For those who are ready for the high life. Apartments in the tallest tower in Europe. Call 4 9 5, 6 5 1, 6 5 1, 0… 4 9 5, 6 5 1, 6 5 1, 0. |
| Advertiser | Mercury City |
| Team members | Mikhail Kudashkin, Executive Creative Director Selim Unlusoy, Associate Creative Director Maksym Artemenko, Copywriter |
| Media type | radio |
