A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

K-02-15. Leopard

AgencySaatchi & Saatchi Ukraine
Creative headKirill Chistyakov
Author of ideaKirill Chistyakov
ProductШоколад «Корона»
Description«Korona» is an iconic chocolate brand in Ukraine. It was playing with romantic moments year by year. Red pack. Lady in red. Always. We decided to become playful and provocative! And we started with the new leopard TVC. TVC provoked a heated discussion. A month later we exposed the leopard mystification. «Korona» didn’t speak, it acted playfully! With this behavior «Korona» inspired wоmen to unleash their inner pleasure hunter to feel free and excited. This act provided the brand with more than 28 million free contacts with consumers on TV and the Internet. And they liked it! Leopard «Korona» got high sale results. Even on a crisis market sales increased by 21%.
AdvertiserMondelez Ukraine
Team membersSenior Art Director: Konstantin Schneider;
Account Director: Tatiana Slivko
Media typetv