A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-29. Aaaamruuu
| Agency | TDI Group Russia |
| Creative head | Alexander Zazheko |
| Author of idea | TDI Group Russia |
| Product | Auto ads website am.ru |
| Description | Tasks: - To raise people’s awareness of the website. - to attract visitors. - to build up the base of placed advertisements. In order to promote a new car ads site am.ru and place it in the top of mind of visitors of such sites we created an original mnemonic. “Ammrrrrrruuuuuu” sounds like car engine roaring. By making play this fact we promoted the site’s name and linked it tightly with the topic of selling/buying cars. Results: - Just after the launch of the campaign website traffic grew by almost 300%. - And they were not mere idlers: the conversion rate of the visitors into advertisements grew by 2.5. - Already on the second day after the launch of the campaign, «Аaaamruuu» became the second most searched result in Russian Google. - The volume of placed advertisements during the campaign increased by 5.5 times and is still growing. - One of the heroines of the video was invited to participate in a photo shooting for the most popular men’s magazine “MAXIM”. TV commercial of the campaign: Aaaamruuu. Cool Guy www.youtube.com/watch?v=Pn4n9JYcefc&feature=youtu.be Aaaamruuu. Businessman www.youtube.com/watch?v=XUBPBqpj0mA&feature=youtu.be Aaaamruuu. Old Couple www.youtube.com/watch?v=2BNDPeVSesA&feature=youtu.be Aaaamruuu. Girl www.youtube.com/watch?v=M4z16Sjf6lE&feature=youtu.be Aaaamruuu. Fishermen www.youtube.com/watch?v=Y2FUGWR8cd4&feature=youtu.be Aaaamruuu. Family www.youtube.com/watch?v=LwcaGhmnUqI&feature=youtu.be |
| Advertiser | Auto ads website am.ru |
| Team members | Creative Director - Alexander Zazheko |
