A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-19. Tsarsky City Resort
Agency | Startbahnwest AG |
Creative head | Eva Bajer |
Author of idea | Eva Bajer |
Product | City Resort |
Description | Agency presented a convincing strategy that places Tsarsky City Resort as an international brand in the luxury segment. In a teaser campaign, the club will be advertised prior to the opening. The motifs shot by Michael Munique will be placed successively in international magazines such as Vogue and Forbes, as well as on megaposters in downtown Kiev. They will convey the style of international fashion, lifestyle and beauty brands the future Tsarsky City Resort club members will be offered. There will also be an image trailer featuring the different areas in the club. |
Advertiser | Taryan Development Company, Arthur Mkhitaryan |
Team members | Chantal Weibel, Head of Account Management/Partner Andrea Pramor, Strategy Vera Riemeier, Account Manager Eva Bajer, Creative Direction Antje Karlfeld, Creation Nathanael Erdin, DTP Stephanie Kleinlein, Copy Michael Munique, Photograph Agentur Neubauer, Production |