A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-14. Millicano. Innovation Worthy Of Consideration
Agency | LLC "Ark Connect" |
Creative head | Anton Shaporenko |
Author of idea | . |
Product | Jacobs Monarch Millicano |
Description | Situation Over 100 years a coffee category has stayed unchanged...Until the great coffee revolution that took place in 2013: Mondel?z released its innovative product – Jacobs Monarch Millicano: the fresh ground coffee in instant brew! Challenge Develop a truly innovative advertising campaign with impressive communication. Solution We planned out and conducted a highly effective nation-wide campaign centered around the innovative advantages of Jacobs Monarch Millicano. |
Advertiser | Mondelez |
Team members | . |