A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-05-05. Hello from Youth
| Agency | Red Pepper |
| Creative head | Никита Харисов |
| Author of idea | Данил Голованов |
| Product | Youth Bar |
| Description | To promote a new bar YOUTH we have chosen TOP 20 media celebrities of the city and sent them individual invitations with personal insights inside. To find these insights we created a topic “Stories from our YOUTH” in the city portal and imitated a series of interview with professional reporter, where our heroes were remembering the nostalgic times of their youth, their first jobs, first dates, favorite hobbies. We found out all those things that made them famous afterwards, we found like it all has begun when they were young. Then we searched through Internet and flea markets and found similar objects with insights from our heroes’ stories, prepared branded parcels with these insights inside and delivered personally to each celebrity. Each parcel was accompanied with funny individual invitation to the opening of YOUTH bar. Results 100% of people visited the opening party. Campaign became a real newsbreak for mass media and covered more than 100 000 people on Internet. YOUTH bar became one of the most famous and popular bars in the city. Times change, YOUTH stays the same! |
| Advertiser | Youth Bar |
| Team members | Креативный директор: Данил Голованов, Никита Харисов Арт-директор: Ирина Коротич Дизайнеры: Юлия Узких, Наталья Котовская Копирайтер: Иван Соснин, Артем Зверев Продакшн: Евгений Харченко Продюсеры: Екатерина Головкина, Валентина Березина, Ольга Бурлакова |
