A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-05-02. Scroll to Sochi
| Agency | BBDO Russia Group |
| Creative head | Andrew Kontra |
| Author of idea | Andrew Kontra |
| Product | Olympic Sponsorship |
| Description | This year, Russia hosted the Winter Olympic Games, but for most Russians the price of the tickets turned out to be unattainable. Visa, an Olympic sponsor, decided to do something about it. We had 17 packages for two, and we aimed to give them to those who wanted to be there most. We announced a challenge. During a year of training for the Winter Olympic Games, a cross-country skier covers a distance of over 15,000 km, which is more than the diameter of the Earth. We asked Russians to do exactly the same, by scrolling. In the two biggest social networks in Russia we launched a virtual track from Vladivostok to Sochi, and everybody could surmount their 15,000 km—no matter their age, weight or job experience. The only thing they had to do was to scroll, and be the quickest to the finish line. |
| Advertiser | Visa |
| Team members | Visa Stephen Day - Vice President Marketing Russia/CISSEE Elena Samonova - a/a Marketing Director Russia Irina Dubrovskaya - Brand Director Russia Olga Zapryatkina - Brand Manager Russia BBDO Russia Group Andrew Kontra - Creative Director Tatiana Tutunnik - Creative Group Head Ilya Andreyev - Creative Lead Polina Zabrodskaya - Senior Copywriter Pavel Volkov - Copywriter Eugene Kovin - Junior Copywriter Aleksandra Ermolenko - Art Director Valentina Naumova - Art Director Katerina Guvakova - Client Services Director Julia Mukhtar - Digital Director Ekaterina Koshevenko - Account Director Stijn Mertens - Senior Project Manager Inna Zharova - Account Manager Kseniya Rubtsova - Junior Account Manager Julia Loskutova - Senior Strategic Planner Igor Volgin - Design Director Irina Noruzi - Senior Producer B-Reel - Production |
