A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-04-18. A Letter to the Blind Government
Agency | Talan Group |
Creative head | Maksim Boritko |
Author of idea | Maksim Boritko / Irina Novikova |
Product | Needs of blind children in Ukraine |
Description | The last children’s book in Braille type was published in Ukraine a long time ago, in the times of the USSR. The government does not see any problem with this. The PR campaign, we launched in search of partners, was joined by large publishing houses, banks and lots of common people who were willing to help just the same. And when the problem became seeable on a national scale, we informed the public officials that they were the only ones who failed to see it – we sent a letter to our blind government. It was official letter in Braille type. These days, all of the 230 specialized establishments for blind children in Ukraine have a complete stock of all necessary books. |
Advertiser | Ukrainian National Assembly of Persons with Disabilities |
Team members | Katerina Melnik (copywriter) Svetlana Dolinskaya (copywriter) Evgeny Posohov (art-director) Maryna Yermakova (PR consultant) Victoria Klimenko (account manager) |