A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-03-02. Advertising disco
| Agency | AIDA Pioneer Branding company |
| Creative head | Dmitry Apolenis |
| Author of idea | - |
| Product | AIDA Pioneer Group |
| Description | On the 24th of March AIDA celebrated its 10th anniversary. In honor of the birthday we wanted to do something special and stop being serious for a short period of time and simply to have fun. That’s why we decided to write a song about work in advertising. As a result we got "Advertising disco". Well, what kind of song without a music video! For a whole month the agency have been enjoying a fantastic atmosphere of music business: recorded the song in the studio, held castings and rehearsals, worked on characters with the professional costume designers and makeup artists . Every employee had a chance to feel like a superstar. Surrounded by disco magic all APG employees have been dancing on the set. To please our friends and to present a gift to our customers, partners and colleagues we placed the case on a professional resource marketing.by. As a result, the video caused a great public resonance and hit the front pages of numerous information and professional resources. The "Advertising disco" song and its music video immediately hit not only the Belarusian airwaves but also foreign radio and TV stations. As a result, we’ve not only organized the best corporate party in the company’s history and held a massive PR-campaign, but also left our “mark in history” presented to all of our colleagues a professional hymn. |
| Advertiser | AIDA Pioneer Group |
| Team members | Deputy creative director - Valeriya Lapanik Composer - Dmitry Friga The author of the lyrics - Tatiana Schwarzkopf Director - Sergey Dmitrenko Operator - Nikita Pinigin |
