A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-02-01. Skeletons

AgencyLBL Communication group
Creative headSlava Gavrilov
Author of ideaSlava Gavrilov
ProductGel Hondroxid
DescriptionSlogan: Your joints shine with happiness!
Solution: We decided to show how flexible and movable your joints can be. Who can vividly demonstrate that? Skeletons can! Promoters in skeletons costumes skated all over the festival territory and told festival guests about the features of the gel – the secret of their own mobility.
AdvertiserLLC Nizhfarm
Team membersCopywriter Andrey Nikulin
Art-director Alexander Cheredayko