A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-02-01. Skeletons
Agency | LBL Communication group |
Creative head | Slava Gavrilov |
Author of idea | Slava Gavrilov |
Product | Gel Hondroxid |
Description | Slogan: Your joints shine with happiness! Solution: We decided to show how flexible and movable your joints can be. Who can vividly demonstrate that? Skeletons can! Promoters in skeletons costumes skated all over the festival territory and told festival guests about the features of the gel – the secret of their own mobility. |
Advertiser | LLC Nizhfarm |
Team members | Copywriter Andrey Nikulin Art-director Alexander Cheredayko |