A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-24. Flying Jacket
Agency | Saatchi & Saatchi |
Creative head | Stuart Robinson |
Author of idea | Sergey Mastobaev, Polina Maguire |
Product | Uniqlo Winter Jackets |
Description | How do you convince bored shoppers to experience the lightweight aspect of Uniqlo’s new winter jackets? You get them to fly one. |
Advertiser | Uniqlo |
Team members | Digital manager: Sergey Mastobaev Creative group head: Polina Maguire Senior Account manager: Ilona Ivanova Junior accout manager: Julia Golubeva |