A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-22. Maybe you are a serial killer?

AgencyBBDO Russia Group
Creative headNikolay Megvelidze
Author of ideaNikolay Megvelidze
ProductBroadband internet
DescriptionOur aim was to let people know there is a new Internet provider in their house – “Home Internet from MTS”.
To achieve it, we decided to arrange a local event featuring real residents. People, totally unaware of what’s going to happen, were faced with a… living elevator! Our idea: If Home Internet from MTS reaches your home, you have to forget about your past boring life.
AdvertiserMTS
Team membersMTS (Mobile TeleSystems):
Marketing communication director - Natalia Glagoleva
Head of marketing communications department – Maria Yakovleva
Marketing communications manager – Olga Trotsenko

BBDO Russia Group:

Creative team:
Creative Director – Nikolay Megvelidze
Creative Group-head – Alexey Starodubov
Creative Group-head – Artem Ivanov

Producers:
Senior Producer – Irina Noruzi
Producer Assistant – Natalia Abzalova

Account team:
Group Account Director - Vladlena Obukhova
Junior Account Manager - Dina Anishenko

Production:
DTV MA
Synopsis