A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-17. Lays, journey by train
| Agency | Brandnew |
| Creative head | Boris Goncharov |
| Author of idea | Brandnew |
| Product | Lays |
| Description | How to motivate one million people in huge country to engage into a brand building and to choose the taste of chips, which will remain on the shelves? This requires a clear and simple mechanics with transmedia storytelling journey for everyone. That's what we did in this promotional campaign with really national coverage. |
| Advertiser | PepsiCo |
| Team members | Brandnew |
