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I-05-02. The Truth is Dangerous
Agency | Voskhod creative agency |
Creative head | Andrey Gubaydullin |
Author of idea | Egor Gavrilin, Alexandr Solodky |
Product | online newspaper Znak.com |
Description | In Russia, reporting the truth often leads to unrelated government investigations. In summer 2013, Aksana Panova, editor-in-chief of the independent, online newspaper Znak.com, faced several false accusations for that same reason. Mass media generally keeps silent about such trials. Only 0.7% of verdicts in Russia are for acquittal, so everybody knew what to expect. But people should know that in a country without freedom of speech, there's nothing more dangerous than the truth. Results: More than 200 media mentions. In just one week the audience of the online newspaper grew by 16% and Znak.com reached an impressive impact factor, jumping from 18th to 12th place in web-media ratings. In January 2014, Aksana Panova was fully acquitted in one trial and, in another, given a two-year suspended sentence. However, she is forbidden to work as a journalist during her probation. So, the story is to be continued... |
Advertiser | online newspaper Znak.com |
Team members | - |