A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-04-23. creative flight
Agency | PRKVADRAT UKRAINE |
Creative head | Ivan Ponomariov |
Author of idea | Pavel Dedkov |
Product | PRKVADRAT UKRAINE |
Description | Challenge: In December 2013 the leading Belarus marketing services agency PRKVADRAT launched a new office on competitive Ukrainian market with a small but tough team of Belarusian origin Target: To announce the market (accent on the Clients) the Agency launch & present the team Strategy To attract first Clients via outstanding demonstration of our creative team’s capability to generate relevant solutions even in hostile environment. Solution Creative flight “Minsk-Kiev”. An experiment on developing marketing campaign on a random brief aboard an aircraft that only 1 hour in air. |
Advertiser | PRKVADRAT UKRAINE |
Team members | Pavel Dedkov (creative director) Ivan Ponomariov (creative director) Alesia Mitrofanova (client servise director) Sergey Schuckij (art-director) Elena Sinelnik (designer) |