A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-04-23. creative flight

AgencyPRKVADRAT UKRAINE
Creative headIvan Ponomariov
Author of ideaPavel Dedkov
ProductPRKVADRAT UKRAINE
DescriptionChallenge:
In December 2013 the leading Belarus marketing services agency PRKVADRAT launched a new office on competitive Ukrainian market with a small but tough team of Belarusian origin

Target:
To announce the market (accent on the Clients) the Agency launch & present the team

Strategy
To attract first Clients via outstanding demonstration of our creative team’s capability to generate relevant solutions even in hostile environment.

Solution
Creative flight “Minsk-Kiev”. An experiment on developing marketing campaign on a random
brief aboard an aircraft that only 1 hour in air.

AdvertiserPRKVADRAT UKRAINE
Team membersPavel Dedkov (creative director)
Ivan Ponomariov (creative director)
Alesia Mitrofanova (client servise director)
Sergey Schuckij (art-director)
Elena Sinelnik (designer)