A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-04-18. Nokia Lumia Black Square

AgencyTraffic Isobar
Creative headAndrey Koval
Author of ideaTraffic Isobar creative team
ProductNokia Lumia 925
DescriptionNokia Lumia 925 has unique capacity to make photos in the dark when human eyes can barely see. In order to communicate this benefit we decided to provide consumers with interactive product experience via mobile app using the darkest art object ever known – "Black Square" by Kazimir Malevich. There is a long-standing rumor that when Malevich painted the "Black Square", he had actually covered up another picture. Thousands of people visit The Tretyakov State Gallery and peer through this darkness trying to see the hidden meaning beneath. To capture this trendsetting audience we have turned Nokia Lumia 925 into tool exploring not just physical darkness but also the mental obscurity of the Russian Modern Art secrets.
AdvertiserNokia Russia
Team membersAndrey Koval, Social & New media director, Producer
Natalia Ovchinnikova, Client Service Director
Nikita Ershov, Creative Director
Valery Sivtsev, Head of Production
Julia Udovenko, Strategic Planning Director
Pert Bednyakov, Account manager
Andrey Kuznetsov, Art-director
Roman Titovets, Video producer
Pavel Dolotov, Project manager
Ekaterina Mashkova, Project manager