A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-04-07. Pepsi Stars of Now
Agency | Aimbulance |
Creative head | Denis Rostolopa |
Author of idea | Vladimir Smirnov |
Product | Pepsi |
Description | Pepsi provides the most vivid moments in the lives of youngsters. As music is one of the main interests ever, Pepsi pays much attention on it. In 2013 we’ve met a problem. While lots of youngsters in Ukraine are having a thirst for fresh music, thousands of young unknown musicians are creating awesome songs, dreaming of glory and have no fans. We’ve aimed to solve both of their problems. An online-platform we’ve created gave the young musicians a chance to find lots of fans. And the music lovers could listen to the dozens of great songs there. That was Pepsi Stars of Now — completely new musical format in Ukraine. To engage the bands, we’ve launched the grandiose all-Ukrainian contest which could give them what they were dreaming of — radio-rotation, videoclip shooting and fame. |
Advertiser | Sandora/PepsiCo |
Team members | Anna Novozhylova — Copywriter Katerina Yukhnova — Designer Lana Barabanova — Digital Producer |