A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-03-05. Play like Shakhtar! Live with an open heart...
Agency | FC Shakhtar Donetsk |
Creative head | Irina Erkan |
Author of idea | Irina Erkan, Yuriy Sviridov, Inna Khmyzova |
Product | National adoption portal www.sirotstvy.net |
Description | 92,000 children in Ukraine live without parents. There are many families who want to become parents for orphans. But they do not know what to do for that right now. Where to start? What awaits them in the future? They know nothing about the national adoption portal www.sirotstvy.net Each of us can teach something useful for orphans. FC Shakhtar brings children and their prospective parents together. If you can teach them to play - play If you can teach them to read - read If you can teach them to dream - dream If YOU can ... One game, one word, one day make the world better. You can! Play like Shakhtar! Live with an open heart... 21 orphans have taken a football lesson by the leading players of FC Shakhtar 83,600 people learned about this and about www.sirotstvy.net 16 orphans participated in a photo shoot with the leading players of FC Shakhtar for the official calendar 2014 53,000 people learned about this and about www.sirotstvy.net 111 orphans played a football match against the leading players of FC Shakhtar 27,200 people learned about this and about www.sirotstvy.net Annually, there are home football matches of FC "Shakhtar" in the Championship of Ukraine in support the national adoption portal www.sirotstvy.net 638,400 people learned about this (2013) and about www.sirotstvy.net Total 757000 people learned about www.sirotstvy.net in 2013 During the existence of the program ‘Say no to orphanhood!’ 6434 children found the family. |
Advertiser | Fund ‘Say no to orphanhood!’ |
Team members | Irina Erkan, Yuriy Sviridov, Inna Khmyzova |