A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-03-01. Save lawn. Live better!
| Agency | RAM 360 agency |
| Creative head | Igor Gusarov |
| Author of idea | RАМ 360 Agency |
| Product | Social campaign is aimed at increasing cultural level and common living standards of Ukrainians. |
| Description | Fresh fragrant air, emerald green grass, sunlit lawns ... You feel the desire to play frisbee with your friends or have a picnic, or spread a blanket right on the grass! Have you just imagined cozy European parks and lawns? We too. Therefore we gathered an initiative group of proactive optimists (us!) and decided to appeal to all Ukrainians to behave more civilized. The first step in a global project "Live better!" was the campaign named "Save the lawn". We encouraged dog owners to clean up their pets’ "gifts" to make Ukrainian lawns look "like in import movies". One may ask why exactly fight for clean lawns? It's simple – the problem is significant. It’s a kind of peculiar marker that distinguishes a civilized man from a cad. One, who cleans up his dog’s poop from the lawn, would never spit in porch, or park the car like a ass or be rude to a pensioner in the subway. We’ve decided to actively influence the life – ours, city and society. We’ve decided to change things we don't like, things that prevent us from living a high quality life. The motto "Live better!" – is the main slogan of "proactive optimists." And the tools to change the world we have are very different – from an appeal to the public from video boards to official petition, asking to change the order of things. www.facebook.com/ilivebetter |
| Advertiser | RAM 360 Agency |
| Team members | Igor Gusarov, Strategy Director Valeriy Primost, Creative Director Victoriya Skoraya, Account manager Aleksandr Melnichenko, Creative Grouphead Anastasia Obertas, Copywriter, SMM specialist Elena Krasnovskaya, Art Director Maryna Kizilova, Designer |
