A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-02-04. GoaHome!

AgencyAnyBodyHome (MOV!E Communication group)
Creative headMike Perlovsky
Author of ideaMike Perlovsky, Ilia Chekalev
ProductAnyBodyHome!
DescriptionAnyBodyHome! has changed it's name. One month agency experiment out of the office.
In January 2014 AnyBodyHome! initiated an experiment (the first on the Russian advertising market) - changed it's name and moved to work in Goa for a month.
From January 13 to February 13, the agency office was located in Ashwem (India). Tight schedule, a month without families and friends, but with strong external distractions.
Guys have set an ambitious goal: to make a "reset" within themselves. The core point of experiment was after leaving a comfortable office, rebuild the workflow in order to change the process of thinking and inventing ideas using new and creative techniques.
It was not a vacation or entertainment, but a full working trip in which creators did everything to check whether they could do more than they did in a familiar environment.
AnyBodyHome! also tested the myth that the sun and the sea are the secret weapons of the South American creatives.
Guys came back with a unified idea, that they had been working in the best agency in the world!



AdvertiserMOV!E Communication group
Team membersMike Perlovsky – Creative director
Iliya Chekalev – Strategic director
Larisa Gryazeva – Strategic manager
Anton Mikhelson – Producer
Olga Mikheeva, Irina Struts – Account Managers
Elena Golubeva – Client Service Director
Aleksandra Shusharina, Arakel Zatekyan, Luybov Layamkina – Copywriters
Evgeniy Guseinov, Alla Botvich, Olga Azyukina, Nina Vilisova – Art Directors