A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-02-04. GoaHome!
| Agency | AnyBodyHome (MOV!E Communication group) |
| Creative head | Mike Perlovsky |
| Author of idea | Mike Perlovsky, Ilia Chekalev |
| Product | AnyBodyHome! |
| Description | AnyBodyHome! has changed it's name. One month agency experiment out of the office. In January 2014 AnyBodyHome! initiated an experiment (the first on the Russian advertising market) - changed it's name and moved to work in Goa for a month. From January 13 to February 13, the agency office was located in Ashwem (India). Tight schedule, a month without families and friends, but with strong external distractions. Guys have set an ambitious goal: to make a "reset" within themselves. The core point of experiment was after leaving a comfortable office, rebuild the workflow in order to change the process of thinking and inventing ideas using new and creative techniques. It was not a vacation or entertainment, but a full working trip in which creators did everything to check whether they could do more than they did in a familiar environment. AnyBodyHome! also tested the myth that the sun and the sea are the secret weapons of the South American creatives. Guys came back with a unified idea, that they had been working in the best agency in the world! |
| Advertiser | MOV!E Communication group |
| Team members | Mike Perlovsky – Creative director Iliya Chekalev – Strategic director Larisa Gryazeva – Strategic manager Anton Mikhelson – Producer Olga Mikheeva, Irina Struts – Account Managers Elena Golubeva – Client Service Director Aleksandra Shusharina, Arakel Zatekyan, Luybov Layamkina – Copywriters Evgeniy Guseinov, Alla Botvich, Olga Azyukina, Nina Vilisova – Art Directors |
