A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-01-18. my MINI ego or MINI tanks are not afraid
Agency | ARTMIX EVENTS COMPANY |
Creative head | Nehvidovich Alexander |
Author of idea | Creative Department of ARTMIX EVENTS COMPANY |
Product | Mini cooper car |
Description | Problem: MINI Cooper is the car with a rich history. In due time it was auto of royal family. Today the situation has changed cardinally. There is a stereotype that MINI foppish car which does not suit the rest. Idea: “MINI Cooper” is not just a car, it’s your best friend. It adapts to helping you reveal. “MINI” is white sheet which absorbs your individual image acquires its face. Decision: Organize and hold rally – the festival car owners MINI from all the CIS under the motto: “MINI” accepts you for who you are.” Thus clearly show everyone how different owners MINI. |
Advertiser | Mini cooper |
Team members | Jean Senkevich Artem Ruseckiй Stanislaw Fursov |