A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-01-16. MOOD BOX
| Agency | Leo Burnett Ukraine |
| Creative head | Tatiana Fedorenko & Natalia Dundina |
| Author of idea | Leo Burnett team |
| Product | food delivery service ping-pong.ua |
| Description | People often get angry when they are hungry waiting for food. And this anger can spoil the joy of their meal. That's why we turned a regular food delivery box into a mood box. Now food delivery ping-pong.ua delivers surprises and pleasant emotions along with a meal. How it works: together with the order ping-pong.ua customer gets a random gift from a random person. Now it’s his turn to surprise and send something to the next customer. All these funny little things, being given and received absolutely for free, create a chain of good moods, joy and connection. No one knows what the next gift might be or who sent it. The only rule is the size, which is equal to the size of a mood box. Our special measurement frame helps to get it right. That’s the way ping-pong.ua inspires its customers to enjoy their meals and interact with each other on a totally new level, making the big city of Kyiv a bit tighter. Headline: Anything that's present can be a present in mood box |
| Advertiser | food delivery service ping-pong.ua |
| Team members | Art Director: Maria Plotnikova Copywriter: Maxim Kuzmenko Producer: Kateryna Denysenko Photographer: Anastasia Plotnikova Production: Alex Design Studio Case study production: Polygon Production Account Manager: Natalia Kalaputs Digital Art Director: Alexander Zinchenko Client Service Director: Dmitry Gunkovsky Managing Director: Tatiana Shumilovich |
