A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-01-02. Carabiner

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaAlexander Ovsyankin, Max Kitaev
ProductJeep
DescriptionTo promote Jeep as the ultimate off-road vehicle, we created Jeep-shaped alpinist carabiners with the line "There’s an easier way to get there" and had those handed out with every purchase in climbers and hikers stores. They came with an invitation card to Jeep Territory - a unique proving ground where anyone could live the Jeep experience through a test-drive.
AdvertiserCJSC “Chrysler Rus”
Team membersMikhail Kudashkin, Executive Creative Director
Alexander Ovsyankin, Associate Creative Director
Max Kitaev, Senior Art Director
Ekaterina Georgievskaya, Group Account Director
Ksenia Samoylova, Senior Account Manager
Vasiliy Chistyakov, Producer
Anna Flankina, Producer
Julia Manko, PR Director

Production: DTV-MA Production House