A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-06-12. NIKE Flyknit
Agency | INSTINCT |
Creative head | Alexey Meshkov, Nikolay Fabrika |
Author of idea | Alexey Meshkov, Nikolay Fabrika, Petr Frolikov, Ksenia Dengina |
Product | Sneakers |
Description | Russian runners are hungry for cool and innovative products, like unique sneakers NIKE Flyknit Lunar 1+. But NIKE had only 1000 pairs for Russian market. So if runners collectively run 10.000K within two weeks, NIKE will bring NIKE Flyknit Lunar 1+ to Russia and the most active ones could be the first to buy on a closed pre-sale. |
Advertiser | NIKE |
Team members | • Creative Director: Alexey Meshkov • Digital Creative Director: Nikolay Fabrika • Art Director: Petr Frolikov • Copywriter: Ksenia Dengina • Client Service Director: Sergey Sverzhinski • Senior Account Manager: Elena Tochilkina • Junior Account Manager: Victoria Sogrina • Digital producer: Anna Chaplygina |