A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-05-40. Tree-House

AgencyINSTINCT
Creative headRoman Firainer, Yaroslav Orlov
Author of ideaNikolya Perevoshikov, Maria Borzilova
ProductNew IKEA catalogue 2014
DescriptionHome is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA made kids center of the new communication campaign by letting them CREATE WHAT THEY WANT in IKEA interiors and gave them freedom to make the advertising campaign during the whole year.
IKEA festival in MUSEON park became the central setting of the new campaign and to attract more attention to the central IKEA setting we placed a huge tree-house with the IKEA Catalogue that welcomed the guests. To discover the content of the Catalogue, they could flip its pages from the iPad
AdvertiserIKEA
Team membersCreative directors: Roman Firainer, Yaroslav Orlov
Digital creative director: Nikolay Fabrika
Art director: Nikolya Perevoshikov
Copywriter: Maria Borzilova
Digital art director: Christofer Weider
Senior creative designer: Maxim Demkin
Digital Strategic Planner: Matvey Choudnovski
Client service director: Marina Vershinina
Account director: Anna Glinkina
Account manager: Vera Ulitenko
Digital account manager: Katerina Krasina
Digital producer: Anna Chaplygina
Producer: Tatyana Maximova
Production: Reflex