A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-05-32. Flying jacket

AgencySaatchi & Saatchi
Creative headStuart Robinson
Author of ideaSergey Mastobaev, Polina Maguire
ProductUniqlo Winter Jackets
DescriptionHow do you convince bored shoppers to experience the lightweight aspect of Uniqlo’s new winter jackets? You get them to fly one.
AdvertiserUniqlo
Team membersDigital manager: Sergey Mastobaev
Creative group head: Polina Maguire
Senior Account manager: Ilona Ivanova