A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-24. Freedom on paper
| Agency | Vola Kuzmich |
| Creative head | Vola Kuzmich |
| Author of idea | Vola Kuzmich |
| Product | solidarity |
| Description | Thousands of Belarusians these months follow the news from Ukraine and feel solidarity with Ukrainians. Unfortunatly this solidarity doesn't go outside social networks because of virtual ban on public protests and any kind of assemblies. Freedom on paper project was born in 2011 as a reaction to the moods which dominated among the most socially active part of the society at that time. Belarus, often referred to as “the last dictatorship in Europe”, saw another wave of political repressions after the last presidential elections. Virtual ban on public protests and any kind of assemblies left the streets of Minsk empty and grey. Weak smiley paper characters with white-red-white symbolics did the impossible - they gathered in the streets of Minsk when real people could not do it. Freedom on Paper project consists of a number of street performances held in Belarusian towns. Each episode has a media occasion and a message, and all of them are connected by the artistic form. The project reflects on the state of the society and has the aim to switch the moods: turn fear and greed into inspiration, hopelessness into finding the way out. In march 2014, the paper heroes appeared in Minsk to show solidarity with Ukrainians. |
| Advertiser | Generation.by |
| Team members | Vola Kuzmich, art director and illustrator Jura Sidun, photographer and PR |
