A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-13. Scooter - Small and Vulnerable
Agency | MOOZ! |
Creative head | Eriks Stendzenieks |
Author of idea | Eriks Stendzenieks |
Product | Road Traffic Safety Department |
Description | We put small scooters on the customers way along with tag line "Scooter: small and vulnerable". Either the customers noticed the toy in their way and got the message or accidentally crushed the toy, thus getting even more direct experience. |
Advertiser | Road Traffic Safety Department |
Team members | Art Director - Peteris Lidaka Account Director - Didzis Paeglis |