A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-01. Wheels for lives
| Agency | VIANEG |
| Creative head | Victor Kurastikov |
| Author of idea | Victor Kurastikov |
| Product | tires shop |
| Description | Challenge: Our goal was to increase tires sales for the shop «Wheels for lives». We asked ourselves: who really needs good tires for superior traction? People who really love to drive fast! So what is the best way to contact these people? Idea: We reached the following agreement with the State Auto Inspection. When getting a speed ticket by mail, a person finds in an envelope a message addressed to him: "Maybe you're not good in observing the speed limit But you can become the best at speed braking ". We offered a 15% discount on a purchase of a new set of tires. All he has to do is showing the paid ticket. Results: - More than 9,000 applications - More than 14,000 tires of verious models were sold - Sales increased by 70% And whats more during the campaign payment of dpeeding rickets was improved by 11% |
| Advertiser | Wheels for lives |
| Team members | Victor Kurastikov - creative director Aleksander Shuvalov – art-director |
