A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-20. MUSICAL MEDIA
Agency | TDI Group Russia |
Creative head | Alexander Zazheko |
Author of idea | TDI Group Russia |
Product | Musical instruments shop “MuzZone” |
Description | Task: To develop a visiting card for a friendly to us shop. To promote the MuzZone shop with a minimal budget. Idea: To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it. Solution: To create a visiting card in the form of musical instrument. Realization: We created an original musical visiting card from the plastic. Besides the brand information the visiting card embeds a melody in the form of specific symbols. Following the simple instructions, one can extract the melody of the legendary song by Deep Purple “Smoke on the Water”. Results: High evaluation by the client. Much interest and positive emotions on the part of both buyers and clients. Excellent PR cause for word-of-mouth marketing. “Boom” effect among visitors and their acquaintances. The client ordered an additional run. |
Advertiser | Musical instruments shop “MuzZone” |
Team members | Creative Director - Alexander Zazheko Senior Copywriter - Sergey Laputs |