A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-02. Kinder Choсolate: augmented reality
| Agency | Advertising agency |
| Creative head | Dmitriy Limanskiy |
| Author of idea | Dmitriy Limanskiy |
| Product | Kinder Choсolate |
| Description | The interactive constructions with integrated augmented reality technology were installed in shopping malls of Moscow, Saint Petersburg and Yekaterinburg during the advertising campaign of Kinder Chocolate brand. OMI Advertising agency has been preparing this complex project for six months: promo places were approved, animators were chosen, branded frames for LCD plasmas were produced, 3D cartoon and software was created. How was it working? As a child stepped on the special "island", placed in front of the construction, branded mirror plasma panel came alive for a minute – the child saw himself in the virtual fairytale: trees began to grow on the island, funny animals (a child could play with) appeared. The team of professionals worked on the virtual island’s creation, each animated character was elaborated carefully. During 1 minute cartoon-video 3 screenshots were done and sent automatically to the web-site (www.kinderchocolate.ru), where parents and children could find and download them. This optional feature ensured the great collection of funny pictures on the website and attracted the participants to contest “Kinder Chocolate crown phrases» all over Russia. |
| Advertiser | Kinder Choсolate |
| Team members | Dmitriy Limanskiy Mariya Razzhivina Bazhenov Aleksandr |
