A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-40. Design advice
Agency | INSTINCT |
Creative head | Roman Firainer, Yaroslav Orlov |
Author of idea | Eva Karpova, Svetlana Kucherenko |
Product | IKEA goods |
Description | Russians tend to see interior design trends as a mix of luxury and platitude. To hire a designer is not a cheap way to solve the problem and sometimes designers even not ready to solve the design problems in small apartments. We have created a web platform for young designers to solve problems of real people. People describe the problem and set their budgets. These scenarios are distributed among designers who solve the problem using IKEA products/interiors. |
Advertiser | IKEA |
Team members | Creative Directors: Roman Firainer, Yaroslav Prlov Digital Creative Director: Nikolay Fabrika Art Director: Eva Karpova Copywriter: Svetlana Kucherenko Digital Strategic Planner: Matvey Choudnovski Client Service Director: Marina Vershinina Account Director: Anna Glinkina Senior Digital Account Manager: Ekaterina Krasina Digital producer: Lubov Berezina |