A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-40. Design advice

AgencyINSTINCT
Creative headRoman Firainer, Yaroslav Orlov
Author of ideaEva Karpova, Svetlana Kucherenko
ProductIKEA goods
DescriptionRussians tend to see interior design trends as a mix of luxury and platitude. To hire a designer is not a cheap way to solve the problem and sometimes designers even not ready to solve the design problems in small apartments.
We have created a web platform for young designers to solve problems of real people. People describe the problem and set their budgets. These scenarios are distributed among designers who solve the problem using IKEA products/interiors.
AdvertiserIKEA
Team membersCreative Directors: Roman Firainer, Yaroslav Prlov
Digital Creative Director: Nikolay Fabrika
Art Director: Eva Karpova
Copywriter: Svetlana Kucherenko
Digital Strategic Planner: Matvey Choudnovski
Client Service Director: Marina Vershinina
Account Director: Anna Glinkina
Senior Digital Account Manager: Ekaterina Krasina
Digital producer: Lubov Berezina