A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-38. Loading Circle

AgencyContrapunto
Creative headLyudmila Bausheva
Author of ideaDenis Zakharov, Vycheslav Evseev
Product4G high-speed Internet
DescriptionOne of the key slow Internet disadvantages is that you cannot watch video files. That’s why we’ve produced pre-rolls, which imitates slowly downloading video.
At the video culmination we see Sergey Svetlakov as 4G and literally “accelerating ” one of interface elements: download wheel or download line, vividly demonstrating the product speed, than video chosen by user starts.
AdvertiserBeeline
Team membersAgency: Contrapunto
Lyudmila Bausheva - Creative Director
Denis Zakharov – Copywriter
Vycheslav Evseev– Art-Director
Galina Sekirinskaya – Group Account Director
Alina Drukarova – Senior Account Manager
Ksenia Sekirinskaya – Account Manager
Andrey Morozov - Senior Strategic Planner
Ekaterina Barmak – Senior Producer
Production company: Bazelevs
Anastasia Formenskaya - Producer
Gleb Orlov - Director
Client: Beeline
Julia Koneva – Brand and Marketing Communications director
Natalya Krivchanskaya – Head of Advertising Development department
Irina Morozova – Senior Advertising Development manager
Dmitry Lashkin – Producer