A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-34. Nokia Lumia Black Square
Agency | Traffic Isobar |
Creative head | Andrey Koval |
Author of idea | Traffic Isobar creative team |
Product | Nokia Lumia 925 |
Description | Nokia Lumia 925 has unique capacity to make photos in the dark when human eyes can barely see. In order to communicate this benefit we decided to provide consumers with interactive product experience via mobile app using the darkest art object ever known – "Black Square" by Kazimir Malevich. There is a long-standing rumor that when Malevich painted the "Black Square", he had actually covered up another picture. Thousands of people visit The Tretyakov State Gallery and peer through this darkness trying to see the hidden meaning beneath. To capture this trendsetting audience we have turned Nokia Lumia 925 into tool exploring not just physical darkness but also the mental obscurity of the Russian Modern Art secrets. |
Advertiser | Nokia Russia |
Team members | Andrey Koval, Social & New media director, Producer Natalia Ovchinnikova, Client Service Director Nikita Ershov, Creative Director Valery Sivtsev, Head of Production Julia Udovenko, Strategic Planning Director Pert Bednyakov, Account manager Andrey Kuznetsov, Art-director Roman Titovets, Video producer Pavel Dolotov, Project manager Ekaterina Mashkova, Project manager |