A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-21. Opel Mokka — SkipTest
| Agency | GREY Moscow |
| Creative head | Andrey Sivkov, Alexey Artyukhov |
| Author of idea | Andrey Sivkov, Alexey Artyukhov |
| Product | Opel Mokka |
| Description | When was the last time you actually watched pre-roll ad on YouTube? The truth is the only thing people watch is the skip button to see how many seconds they have to wait… So we used that to show how different features of new Opel Mokka help you to deal with the things you can’t avoid like pre-roll ads. Introducing the skip-test — a series of pre-rolls where Opel Mokka interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing. Could you avoid that? |
| Advertiser | General Motors CIS |
| Team members | Executive Creative Director: Jon Williams Art Director: Ivan Zarutsky Account Director: Olga Kim |
