A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-21. Opel Mokka — SkipTest

AgencyGREY Moscow
Creative headAndrey Sivkov, Alexey Artyukhov
Author of ideaAndrey Sivkov, Alexey Artyukhov
ProductOpel Mokka
DescriptionWhen was the last time you actually watched pre-roll ad on YouTube?

The truth is the only thing people watch is the skip button to see how many seconds they have to wait…

So we used that to show how different features of new Opel Mokka help you to deal with the things you can’t avoid like pre-roll ads.

Introducing the skip-test — a series of pre-rolls where Opel Mokka interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing.

Could you avoid that?
AdvertiserGeneral Motors CIS
Team membersExecutive Creative Director: Jon Williams
Art Director: Ivan Zarutsky
Account Director: Olga Kim