A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-17. Finger Torture

AgencyISD Group
Creative headViktor Shkurba
Author of ideaStanislav Stoyackiy
ProductDuac acne gel
DescriptionTo convince teenagers to use Duac anti-acne gel we involved real experts.
We introduce The Fingers.
Because when you have acne, suffer not only you but your fingers too!
So welcome to FingerTorture.com.
The Chamber of Tortures enables users to mock the fingers with a web
cam, microphone and keyboard. Each finger is forced to fight acne with cosmetics, while the fingers themselves are begging to use Duac.
AdvertiserGlaxoSmithKline Pharmaceuticals Ukraine
Team membersAnna Kumaritova — Account Direcor
Svetlana Mironchuk — Account Manager