A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-17. Finger Torture
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Stanislav Stoyackiy |
Product | Duac acne gel |
Description | To convince teenagers to use Duac anti-acne gel we involved real experts. We introduce The Fingers. Because when you have acne, suffer not only you but your fingers too! So welcome to FingerTorture.com. The Chamber of Tortures enables users to mock the fingers with a web cam, microphone and keyboard. Each finger is forced to fight acne with cosmetics, while the fingers themselves are begging to use Duac. |
Advertiser | GlaxoSmithKline Pharmaceuticals Ukraine |
Team members | Anna Kumaritova — Account Direcor Svetlana Mironchuk — Account Manager |