A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-10. Be part of Bud Team!
Agency | RAPP Ukraine |
Creative head | Верещагіна Б. |
Author of idea | Rapp team |
Product | Bud beer |
Description | Channel Insight: Social media was a perfect viral platform where consumers could play and promote Brand’s activity with a snowball effect. The mechanics implied that the more participant promotes user-generated branded content, the more chances to win the main prize. Big idea: “Viral symbiosis” – the mechanics, which would promote itself using SMM, quest and WOM effect, built around the main principle of social media: creating, sharing, collecting “likes”. To win, the player had to find online and click-kick as many branded virtual Bud football balls, as possible. But that was the “ordinary” part. We added the crucial detail, which changed everything: anyyone could create own ball and share it online, making the promotion grow by itself exponentially! |
Advertiser | SunInBev |
Team members | Sergiy Pryadko (AD), Anna Shelestun (CW) |