A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-08. National Campaign supporting the launch of flagship smartphone model HTC One

AgencyTribal DDB Ukraine
Creative headИгорь Каримов
Author of ideaGleb Alyokhin, Igor Karimov, Julia Yashina
ProductSmartphone HTC One
DescriptionAt the beginning of the main campaign we had some information about 4 key advantages of the flagship – sound, speed, camera and design. Of course, we couldn’t show them in OOH communication. For ООН we had to use the international concept, and we couldn’t alter it. So we decided to create a web-site with virtual world of the new HTC One, where users could discover advantages of the new flagship.
AdvertiserHTC Ukraine
Team membersArt -director: Igor Karimov
Strategist: Julia Yashina
SMM&Project Manager: Gleb Alyokhin
Programmer: Anton Tovstenko
SMM Specialist: Maxim Volotsky
Copywriter: Olga Cheban
Designer: Eugen Tkachenko