A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-08. National Campaign supporting the launch of flagship smartphone model HTC One
Agency | Tribal DDB Ukraine |
Creative head | Игорь Каримов |
Author of idea | Gleb Alyokhin, Igor Karimov, Julia Yashina |
Product | Smartphone HTC One |
Description | At the beginning of the main campaign we had some information about 4 key advantages of the flagship – sound, speed, camera and design. Of course, we couldn’t show them in OOH communication. For ООН we had to use the international concept, and we couldn’t alter it. So we decided to create a web-site with virtual world of the new HTC One, where users could discover advantages of the new flagship. |
Advertiser | HTC Ukraine |
Team members | Art -director: Igor Karimov Strategist: Julia Yashina SMM&Project Manager: Gleb Alyokhin Programmer: Anton Tovstenko SMM Specialist: Maxim Volotsky Copywriter: Olga Cheban Designer: Eugen Tkachenko |