A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-03-04. "Vivian"
| Agency | Deep Systems |
| Creative head | Hegert Molder |
| Author of idea | Katlin Kontor |
| Product | brand of the TV-series "Potatoes and oranges" |
| Description | "Vivian" is a brand, created in the series "Potatoes and oranges" that helps the main character to succeed. The whole storytelling supports the same goals for the series. If the title (“Potatoes and oranges”) is supporting a promo, then Vivian itself became a reality through her own brand. She is someone you know, whom you care and can communicate. Blogging opens Vivian's sense of the world, Facebook page calls to communicate and all the promo texts speaks to the viewer. With empathy as Vivian does. The contact with the viewers can be proved even with the letters addressed to Vivian, from the people who wants to get to her appointment... NB! See more www.vivian.ee/contest/kiaf/ |
| Advertiser | Duubel 3 Grupp |
| Team members | Kert Pilman, Art director; Martin Rae, Design; Eero Janson, developer. |
